[分享] TPBL秘書長: 與國際媒體簽下轉播合作心得

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上週，TPBL展現高品牌價值，正式與KC Global Media簽下了一項重要的轉播合作。未來五年，TPBL的賽事將在亞洲19個國家播出，觸及高達 9,400 萬家庭。而我們上周末已經在AXN上播出三場比賽。這是台灣體育的一個重要里程碑。

接下來的五年，我們的球隊與球員的故事將被全亞洲的觀眾看見。我們的舞台變得更大，機會也更多了。我希望這項合作能夠成為像TNT與NBA打造的那樣——體育與娛樂的完美結合。從長遠來看，TPBL的未來取決於我們能否持續擴大球迷基數，並建立多元且穩健的營運模式。而這一步，無疑是邁向正確方向的重要起點。

希望有一天，當我們回顧這項合作時，能夠用「歷史性」、「前所未有」、「重塑格局」這樣的詞來形容它。是否真能如此，只有時間能證明。這只是開始。

現在，我們必須證明自己值得被看見。
我們必須帶來最精彩的表現。
我們必須打動人心。

All eyes on us.

#周末繼續在AXN開戰
#不是那種開戰
#大家和平一點
#亞洲在看

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Last week, we quietly signed a monumental deal with KC Global Media that will broadcast TPBL games to 19 countries across Asia, reaching up to 94 million homesover the next five years. And this past weekend, our games aired on AXN for thevery first time. It may not seem like much at first glance—but for Taiwanese sports, this is a meaningful milestone.

For the first time, our players and our stories will be seen by millions acrossthe region. That means more visibility and more opportunity. This partnership has the potential to be something special, much like what TNT and the NBA built together—the perfect fusion of sports and entertainment. In the long run, the future of TPBL depends on how well we can grow our fanbase and find new sources ofrevenue. And this is a huge step in the right direction.

I hope that one day, we’ll look back on this deal and use words like “historic” or “first-ever” or “game-changing” to describe it. Only time will tell. T
his is just the beginning.

For now, we have to earn the spotlight.
We have to entertain.
We have to capture hearts.

All eyes on us.

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