[花邊] Amazon 希望能爭取周二或周四的全美轉播

原標題：Amazon Is Eyeing an NBA Package for Tuesdays or Thursdays
(Amazon 放眼星期二或星期四的轉播配套)

來源：https://is.gd/YGLNTb

作者：Michael McCarthy

原文摘譯：

During an industry conference last year, NBA Commissioner Adam Silver
admitted he was “fascinated” with the job Amazon Prime Video is doing with
“Thursday Night Football” — the ratings-challenged NFL package from which
longtime broadcast partners like Fox Sports and CBS Sports had walked away.

在去年的一場業界會議上，NBA 總裁阿銀坦承，他對 Amazon Prime Video 在「星期四美式足球之夜」（即 TNF）轉播上的表現感到「入迷」。先前的長期合作夥伴——福克斯體
育和CBS 體育，都已經退出該檔收視率低迷的節目轉播。

With ‘TNF’ averaging a linear TV-like 12.9 million viewers year to date
this season, Amazon wants to create an exclusive night of streaming NBA
action, sources told Front Office Sports.

在本賽季迄今透過 TNF 累計達1290萬收看人數之後，消息人士說，Amazon 希望能打造一個獨家的NBA 賽事串流媒體之夜。

According to sources, after agreeing to pay $1 billion yearly for TNF through2033, the eCommerce giant is eying an NBA game package on Tuesday or Thursdaynights.

消息人士說，在同意支出每年十億美元來轉播TNF 到2033年後，這個電商巨頭將放眼星期二或星期四的NBA 全美轉播。

The goal: create the NBA’s version of ‘TNF,’ said sources. According to
sources, the NBA also likes that Amazon draws an audience seven years youngerthan the NFL’s legacy TV partners.

消息人士說，Amazon 的目標是要創造NBA 版的「TNF」。消息人士說，NBA 也喜歡Amazon成功吸引較NFL長期電視轉播夥伴年輕七歲的觀眾群之舉。

Beginning with the 2025-26 season, the NBA will seek an estimated $50 billionto $75 billion for its next cycle of long-term media rights.

從2025-26 賽季開始，NBA 將尋求從新一輪長期轉播權利上，取得約五百至七百五十億美元的收入。

The league is still negotiating exclusively with incumbent media rights
partners: The Walt Disney Co.’s ESPN and Warner Bros. Discovery Sports’ TNT.

目前聯盟正在與現有的夥伴——ESPN和特納電視網進行獨家續約談判。

But both the NBA and Amazon have been dropping hints they’re interested in a
billion-dollar NBA streaming partnership.

但目前NBA 和Amazon均一直在暗示，他們有意促成上億美元的NBA串流媒體合作。

“I fully expect the NBA to have a streaming element as part of their next
agreement,” predicted Bob Thompson, retired president of Fox Sports Networks
turned principal of Thompson Sports Group LLC.

現為湯普森體育集團主席的 Bob Thompson 表示，「我完全期待NBA 能在下一個協議中，加入串流媒體的元素。」

“Whether it is part of a linear package, say with ESPN/ESPN+ or
WBD/Max/Bleacher Report, or a standalone package with a streaming-only outletsuch as Amazon, is the bigger question.”

「究竟是屬於有線轉播套餐的一部分，或是串流媒體平台的單獨套餐，這才是更大的問題 所在。」

The NBA could negotiate deals with three to five media rights partners, said
sources. The goal: maximize rights fees for its next media deal that will
likely stretch into the 2030s.

消息人士說，NBA 可以和三至五個轉播權夥伴進行談判，目標在於為下一份預計延續直到2030年之後的合約爭取最大化的權利費。

短評：

目前負責星期二、星期四（在台灣是星期三、星期五）轉播的是特納電視網，至於星期三、星期五及周末（在台灣是星期四、周末及星期一）則歸屬ESPN。隨著新興平台逐步遍及各界，現有電視業者大概要想辦法自保了。

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