[情報] MLB今年贊助收入超過15億美金(成長23%

Study: MLB teams’ sponsorship revenue leaps 23% to US$1.5bn for 2023 season
https://reurl.cc/Y0kjWO

Major League Baseball (MLB) teams’ sponsorship revenue rose 23 per cent to more than US$1.5 billion for this season, according to SponsorUnited’s MLB Marketing Partnerships Report 2023.

今年大聯盟的球隊贊助收入預估超過15億美金

比去年成長23%

Increase driven by 500 new sponsorships spanning 30 categories led by the food,hotel/restaurant, and construction/industrial sectors

今年多了超過500個贊助(30種類別)

以食品業/飯店/餐廳等產業為首

Uplift in MLB viewership across core markets has seen prominence of sponsorshipassets grow, leading to 135 additional sponsorship deals compared to the previous season

MLB 大市場收視率的提升帶動了贊助的顯著成長

與上一季相比，它們贊助合約增加了135筆

話說內文也提到一個蠻有趣的資訊

Seattle Mariners’ Julio Rodriguez surpassed reigning MVP Shohei Ohtani to become MLB’s most endorsed player, activating 21 deals in 2023 versus Ohtani’s 17 last year

那就是今年J-ROD手上有21個代言，超越大谷去年的17個了

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